Samir speaks

My man Samir is quoted in today’s Chicago Tribune on his new expertise: magazine closures. This time, on why SI Women died:

Quote:

“They had a complete lack of focus. Their unique selling feature disappeared hard and fast.” A fuzzy identity made the magazine’s voluptuous-looking cover models problematic, Husni added. “People don’t complain when they see those covers on Shape. But this sent a mixed signal. Once you lose your uniqueness, there’s no hope.”

Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.