Reap what you sow: The NY Times’ David Carr explores the familiar theme of magazine publishers wanting to charge more for subscriptions.
But now that the advertising market has collapsed, publishers are talking about charging their readers more, just as they vowed to do during the last downturn, in 1991. Unfortunately, years of bargains have left readers unwilling to pay more and the promises just as empty as they were the last time around.
A topic for another day, the economics of circulation in the U.S. magazine publishing industry make little sense. Almost, but not quite, as illogical as the economics of the U.S. book publishing industry.