Pretend it’s not there

Pretend it’s not there: Despite my best intentions, this makes my fourth straight post on a topic related to the world’s largest media concern.) I couldn’t help pointing to this simple, yet bright idea for AOL Time Warner from Mark Lewis of

…drop “AOL” from the firm’s name and go back to simply being called Time Warner. After all, the America Online unit contributes only about a fifth of the merged firm’s revenue. If the AOL association is so bad for the stock, why not de-emphasize the connection? Change the stock ticker back to TWX. Demote America Online to the status of HBO and other Time Warner properties. But don’t get rid of it–especially not at the fire sale price it currently would attract.

Makes sense to me. I can’t tell you how many resumes I’ve seen with several years missing. Sort of the same idea.