Healthy time for a launch?

Sounds faintly Whittlesque: B2B Online reports Advanstar HealthCare Communications will launch Modern Health for Women in January. According to B2B, the bimonthly will be distributed to the waiting rooms of more than 24,000 U.S. ob-gyns and reproductive endocrinologists. (I wonder if they will date the 2003 issues with the year 2002 so they will appear to be as old as all of the other magazines in the waiting room?)