But why?

cueAnother cue cat?

But why? I’ve scratched my head at the concept before, but since Newsstand, Inc., earlier this week announced securing an additional $8 million round of financing (sounds like 1999, or what?), I’ll ask again: “Does the reader really want to see an exact replica of a print product reproduced on their PC?” And if the market demands it, how difficult would it be for Adobe to add a few “magazine reader” features to its universally available Acrobat. And furthermore, if readers really, really want it, won’t Microsoft come out with something that will do it? Don’t get me wrong. As a publisher of audited magazines, I understand completely why this format is compelling to the publisher. As a concept, it is a holy grail. But unless I can understand why it is equally compelling to the reader, then, as I’ve said before, it’s heading for the designation of next year’s cuecat.

I have arrived

Today, I am a blogger: There comes a time in the life of a blog and its blogger when he or she must pause to say, gee, we’ve arrived. Of course, I’m talking about the day Doc Searls points to their blog. Today, rexblog and I reached that watershed. He even, get this and excuse my blushing, added this blog to his blog rolodex. To make it easier for those who would like to find the comments of mine Doc refers to, here is its “permalink,” which you can always find linked to the “#” at the end of each post. (Okay, what is my goal in life going to be now?)