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Future trend?

November 13, 2002 Rex Hammock
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‘Private label’ magazines: From the UK’s largest bookstore chain, WH Smith, an update on the success of their launch of store-labeled knock-off magazines. (I can see WalMart becoming America’s biggest magazine publisher if this concept has legs and hops the pond.) The chain has already trimmed down the number of titles in the private-label line, from 24 to six.

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Launched in August, 2000, RexBlog.com is the personal blog of Rex Hammock, founder/ceo of Hammock Inc., a customer media and marketing services company founded in 1991 in Nashville. Rex is also founder/helper-in-chief of SmallBusiness.com. (...)

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