“The myth I’d really like to dispel is that people don’t want to read magazines. That they just want to look. That they just want sound bites. We’re underestimating a large segment of the reading public by giving readers what we think is the only thing they want. That’s the drug-pushers argument: “Give ’em what they want.” There are people out there who are hungry for articles that provoke, that are intelligent, that make readers think about events and issues, that take them to other places. It’s wrong to think that those readers aren’t out there.”
This interview is definitely worth scanaloging (see next item).