Magazine names

A magazine by any other name: Jeff Bercovici of explores the art of naming a magazine. I’ve had the opportunity to participate in the naming of dozens of magazines and in the process have come to realize that a good name can’t save a lousy magazine but a lousy name can kill a good one. (By the way, that’s the slogan of a new magazine I’m starting, Cliché.) Kudos to Jeff for making it all the way through a story about new magazines without quoting, well, you know.