Where’s the outrage? Okay. So this mom in Omaha purchases her daughter a copy of A+F Quarterly (you know, the one you’re supposed to show an ID to purchase) and then the daughter takes it to school. And then, the daughter is given detention for carrying around pornography. “What?” asks the Mom. “How can that be pornography, it’s just a catalog from Abercrombie and Fitch?”

Obviously, Mom does not read this weblog. My congratulations once more to Abercrombie and Fitch for being the master of controversy marketing.

Speaking of Abercrombie, when I did a Google search for this story, I turned up a funny story (well, funny to me) about the outrage caused by a promotion at an A+F store near Houston in which youthful models apparently tried to mimic the photos they saw in A-F Quarterly.


When questioned about his age, a male model — standing in front of the store clad in a pair of boxer shorts, tennis shoes and Santa hat — said he was 18.

According to the article, the leader of a local “Republican leadership council” declared the Abercrombie campaign a “desperate attempt to increase sales.” (Wait. Is that supposed to be un-Republican?)

New niche?

What the world needs now: You will be happy to know that another new magazine for the hopelessly affluent launches today. Nicklaus Magazine, from a company called Luxury Publishing, “will be distributed in private country clubs worldwide, mailed to members of Nicklaus Design golf courses, distributed on private jets, placed in luxury hotels and resorts, and will be available in select newsstands and airports,” according to PGA.com.

If this news sounds familiar to rexblog visitors, it’s because it’s the third time in the past two months I’ve blogged stories about rich guys putting their names on “luxury” magazines. For instance, check out this rexblog flashback and this story in the NY Post.

So, for any budding magazine industry journalist who might goggle upon this post, here’s your magazine trend story of 2002: “Rich white fat guys – the hottest new niche!”