Cautionary tale

Cautionary tale: UK grocery chain Tesco has a customer magazine for members of its “Baby & Toddler Club.” This BBC news story provides an unfortunate example of how NOT to handle opt-out requests by members of such a customer relationship marketing program.

Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.