Don’t lie to the USPS

Don’t lie to the USPS: B-2-B publishers must comply with stringent regulations if they want to make use of special postal rates. For controlled circulation titles, this is an especially challenging task in that one must display that recipients actually request the magazine. (However, it’s admittedly less difficult than getting recipients to actually PAY FOR the magazine). Anyway, as this story about a USPS civil lawsuit displays, it’s not a good idea to commit fraud when making a postal filing. Fortunately, the publisher alleged in this case is not a member of any trade associations on whose board I sit.