What the world needs now

Wink, the magazine?

What the world needs now: The former Rosie gang got together to launch Wink. This time, instead of using Rosie, they are using the celebrity Wink Martindale. I think it’s kind of risky using Wink Martindale on a women’s magazine, but I guess they know what they’re doing. According to the NY Post, “The Wink project, which has been quietly under development for months by former Rosie editor-in-chief Susan Toepfer, just got clearance on the name in the past week and is expected to do a direct mail drop in the next few weeks.”