Why O works:

Why O works: I’ve tried to say it here before: celebrity magazines aren’t all created equally. It is hard from some experts to understand why, but O works while Rosie sucked. Simon Dumenco, writing in Folio:, tries to explain why:

In other words, as weird as O comes off in my neck of the woods — Manhattan — it sure as hell plays in Peoria.

Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.

One reply on “Why O works:”

  1. Just want to mention that I have lived in Manhattan for 24 years and am a subscriber to Oprah magazine because I thoroughly enjoy it. O has universal appeal, a strong sense of self and a unique personality.

    The difference between Rosie and a Oprah is that Rosie who is a terrific “entertainment” personality, stands up for causes, makes us laugh and touches many aspects of our lives whereas Oprah has a spiritual nature that touches are hearts and speaks to our soul….big difference in approach and therefore longevity…..

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