Emperor’s clothes update: How can one emulate the success of something that is not yet a success? Or, how does one define success? I thought we were finished with dot.com definitions of success. Anyway, I’ve ranted enough (and here) before about my doubts about the reader demand for magazines delivered digitally in a PDF-like document that replicates the print version (vs. a browser-based version that is designed for the way people access information on the Internet.) Now it seems that there has been so much “enormous acceptance” of the technology among magazines (dot.com metrics-wise, somewhere way below 1% of them, at most?), that newspapers can’t be far behind.
Published by Rex Hammock
Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com. View more posts