Magazines & war: Advertisers don’t want their ad pages surrounded by war, according to this article in the NY Times. Then, of course, more people purchase magazines during war, however. Conventional wisdom then seems to be: magazines are better read in war, but advertisers run away.
Newspapers and magazines stand to suffer from an ad pullback as well. Magazines can be especially slow to recover because they often sell advertising weeks or months before publication. After Sept. 11, many newspapers and magazines added extra pages of ad-free news and lost about half of their weekly advertising revenue.