Magazine books

Magazine books: Publishers Weekly’s Karen Raugust surveys several magazine publishers who are extending their brands into book products. Far from a new concept (Hearst released the Good Housekeeping Everyday Cookbook in 1903), Raugust claims, “the number of brand-identified books is growing.” Despite being a classic example of my pet peeve, the reporter-declared faux trend story with no supporting statistics, the article nonetheless is interesting — and likely a statistically verifiable trend. Some of the better known examples of such magazine-brand-extended books come from Men’s Health, Meredith and Time Inc. But nearly all the major publishers are sticking their toes in the water. (Or, at least it appears there’s a trend in that direction.)