It’s not easy being unprofitable

It’s not easy being unprofitable: According to the LA Times, being a public company makes Salon’s misfortunes more difficult. However, I would like to point out that no matter the corporate structure, losing tens of millions of dollars is likely not pleasant.


It’s as if Salon has come around, in the end, to the very financing model followed by similarly idiosyncratic print magazines: Find a well-heeled backer who will keep the operation going as an expression of noblesse oblige, as Martin Peretz does the New Republic and David Bradley does the Atlantic.

Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at

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