Vaporzine Launch #2

Vaporzine Launch #2: Okay. It’s one of those days. (Is it something about the date, 3/3/3?) Remember the Vaporzine that was first announced last May, Common Good. Remember, Helen O’Donnell was going to raise $25 million to launch a new George-type Magazine out of Boston or New York or perhaps both. (Unfortunately, all the earlier stories in my posts are dead links.) Later, she announced she was having some trouble raising the wished for amount, but was going to launch it anyway. Well, today the LA Times has an item (middle of page) about her moving to LA and trying to launch the political magazine from there. Don’t laugh, that’s where they film West Wing, afterall. As I’ve noted in the past, George Magazine could not succeed in advertising boom times with John F. Kennedy Jr. serving as chief advertising salesman. (And believe me, he could get in to see ANY media buyer.) The magazine would have likely shut down, even if he had not died tragically.

So please, Helen, save yourself the trouble. Don’t do it. Rather, take any money that you have raised and go into business with the people from the post below and launch the magazine idea I suggested two posts down.

Magazine idea

Magazine idea: This link to a Canadian TV cooking show has nothing to do with any of the topics usually covered here on the rexblog. (I saw it on Dave Barry’s weblog before you ask.) However, I think this approach would work well in today’s magazine environment, sort of a Martha meets Maxim concept. I know we have a few people who visit here who could pull such a venture off. Anyone? Anyone?


Barely Cooking features pairs of naked chefs (wearing strategically-placed aprons, of course) exploring the relationship between sex and food.

Guilty pleasures

Guilty pleasures: The NYT’s David Carr attempts to interpret the mood of America by looking at recent magazine newsstand sales trends. While sales of escapist celebrity magazines are soaring, also doing well are serious publications like The Atlantic and The New Yorker. David Carr seems perplexed.


Figures released last month by the Audit Bureau of Circulations suggest that America is of two, seemingly opposite, minds: blatantly escapist, and loaded with gravitas.

I will now offer my explanation of the cause for this apparent paradox. Remember when you would hide that copy of Mad Magazine inside your geography book during 7th grade second period? There you have it. People want to read People on the subway, but don’t want other people to see them doing it, thus they nest it in a copy of Utne Reader.