Cost per thousand

Cost per thousand: Here is an article that will look really great in a media kit. “Reader for reader, (The Weekly Standard) may be the most influential publication in America,” is a pull-quote for the ages. Despite being an attributed quote within a news article, I am sure that within 24 hours, it will be morphed into the statement, “According to the New York Times, the Weekly Standard is … ” That’s life in the magazine marketing department.