Commit this to memory: This column from today’s WSJ is worth tatooing on your forehead. It will save you a lot of time and even more money.

Bottom line quote:

The more hype something gets, the less likely it is to amount to anything.

Why Google is great: Google is successful because it has rewritten the rules of advertising . I believe strongly that the most effective advertising is that which greets the consumer in the context of decision-making. I believe it so much, I’ve done it myself . (Thanks to Eve for the link.)

Time’s editorial staff display their acute understanding of the magazine’s role in history.

A magazine nanny diaries: The NY Times reviews the book, The Devil Wears Prada

The NY Time’s David Carr profiles the launch of Radar. Warning to Radar: Don’t confuse a David Carr profile with success.

Quote:

But as an independently owned publication in a media segment dominated by giants like Time Inc. and Condé Nast, Radar is on a lonely road, one that is littered with the corpses of many well-turned magazines that withered for lack of funding, like Smart and Dads. Radar’s general-interest approach also challenges the conventional wisdom that questions the relevance of such magazines. In a culture that has atomized into consumer niches, the publications that serve specific passions have been prospering.