The NY Time’s David Carr profiles the launch of Radar. Warning to Radar: Don’t confuse a David Carr profile with success.
But as an independently owned publication in a media segment dominated by giants like Time Inc. and Condé Nast, Radar is on a lonely road, one that is littered with the corpses of many well-turned magazines that withered for lack of funding, like Smart and Dads. Radar’s general-interest approach also challenges the conventional wisdom that questions the relevance of such magazines. In a culture that has atomized into consumer niches, the publications that serve specific passions have been prospering.