A blip on the screen

A blip on the screen: I hope to be wrong on this prediction (I want all magazines to succeed), but I must agree (at least this one time) with Michael Wolfe, who doubts whether Radar will make it.


“I mean, I’ve advised Maer not to do this an enormous number of times. Starting a magazine at any time is a highly unlikely venture, and especially at this moment in time.”

One sure kiss of death for the magazine is the buzz it has generated for its first issue. As I said last week, so many words, generated primarily by writers who hope to get published by the magazine in the future, will not alter the magazine’s ultimate fate, merely postpone it as media buyers and investors confuse hype with hope.