Major vaporzine

Major vaporzine: Even Time Inc. can make announcements about magazines that may or may not happen. But the idea to use its venerable “Life” title for a Sunday supplement is a creative idea were it not for the fact that Gannett and Parade have the major dailies locked up. Time should start by purchasing American Profile and forge an marketing relationship with Wal-Mart and others who understand the value of B & C markets. That would give them a circulation critical mass on which to build. (Better known as “the Wal-Mart way” – capture the secondary markets first while the “experts” write you off.)