Road-zine: The folks at Primedia may have sold Seventeen, but they’ve launched a new B2B magazine in a battered category, trucking. The magazine, “Drivers,” is produced by the company’s Fleet Owner editorial folks who say the following about the magazine’s content:
You won’t find lifestyle content or music reviews on these pages – there are plenty of other places to find that type of information. Instead, we focus solely on issues that affect your ability to earn a living and maintain the highest professional standards.
(Hmmm. Wonder what that’s all about?)
The magazine has a circulation of 300,000. Part of this is delivered as a bound-in addition to the controlled-circulated American Trucker Magazine. The remaining 175,000 are distributed via truckstops.