A better idea for AARP Magazine

A better idea for AARP Magazine: Yesterday, I linked to a story about AARP Magazine launching a marketing blitz designed to “modernize its image” among youthful media buyers and planners. The “Rethink 50+” campaign will include transit advertising, flying banners in the Hamptons, and other “hip” ideas. I’ve just run across what I think is a better idea via a book review featured on Arts & Letters Daily. Instead of doing all the “Rethink” hoop-lah, AARP should send all the media buyers a copy of the steamy memoir, A Round-Heeled Woman: My Late Life Adventures in Sex and Romance, by Jane Juska, 67, a semiretired school teacher from Berkeley, Calif. J. Peder Zane. book review editor for the Charlotte News & Observer praises the book here in a way that should excite the promoters of AARP Magazine.