Flash in the vaporzine pan

Flash in the vaporzine pan: I’ve coined this phrase, vaprozine, that refers to magazine concepts announced in trial balloon-fashion, like vaporware in the software world. For a good example of what happens to most vaporzines, see this story from Media Week regarding G+J’s post-Rosie start-up non-starter. I blogged the magazine called Flash last November. Perhaps the German company should consider buying American Magazine. I hear they’re in Wal-Mart. (via iwantmedia.com.)