Up economy

Up economy: Good story on the U.S. success of The Economist Magazine.


So how has an expensive, serious, elitist publication that looks like a magazine in every way — size, format, color cover, glossy pages — but considers itself a “weekly newspaper” managed to do so well in such a shaky economy? One answer is that the rich really do get richer, and Economist readers are sufficiently well-heeled that a $100 subscription is but a drop in the Champagne bucket. Their median household income is $137,478 — more than that of the readers of Time, Newsweek, Business Week, Forbes, Fortune or the New Yorker, according to last year’s Mendelsohn Affluent Head of Household Survey.

Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.