Magazine Promotion 101

Magazine Promotion 101: Since I’m living in a dorm on a dream campus this week, I guess I’m thinking about the lessons in magazine publishing that can be found around us everyday, if we’re just willing to recognize them. For example, here is magazine publicity rule #1 (or better knowN as the Disney Rule): Celebrate any anniversary, even if you have to make one up. A great example of this rule is PGA Magazine’s celebration of their 1,000th month of publication. This is great, because it gives them the opportunity to celebrate their 1,000 issue later. To me, this is a hole-in-one for the magazine. Or, at least, an eagle.