For example

For example: Even without a quote from Samir Husni, this Slate article about the launch of the Bay-area published magazine, Tall, is what I was talking about in the post immediately below. As for the potential success of Tall, it will be a stretch (sorry) for them to gain any significant mainstream consumer advertising as “tall” is not a demographic category for media planners. However, if they can forge an alliance with the merchants who serve the category (or evolve into a custom-publishing model), I think they have identified a not-so-small opportunity.