MINI wrongs: BMW has masterfully marketed the U.S. launch of the MINI Cooper. So it will be interesting to see how they handle (or mishandle) this. (via Doc Searls)
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MINI wrongs: BMW has masterfully marketed the U.S. launch of the MINI Cooper. So it will be interesting to see how they handle (or mishandle) this. (via Doc Searls)
Comments are closed.
If BMW is going to fight to protect MINI, I suggest the “fan” community rally around an “open-source” brand substitute like MINEE or MINNIE or MENEE.