MINI wrongs: BMW has masterfully marketed the U.S. launch of the MINI Cooper. So it will be interesting to see how they handle (or mishandle) this. (via Doc Searls)
MINI wrongs
Published by Rex Hammock
Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com. View more posts
If BMW is going to fight to protect MINI, I suggest the “fan” community rally around an “open-source” brand substitute like MINEE or MINNIE or MENEE.