MINI wrongs

MINI wrongs: BMW has masterfully marketed the U.S. launch of the MINI Cooper. So it will be interesting to see how they handle (or mishandle) this. (via Doc Searls)

Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at

One reply on “MINI wrongs”

  1. If BMW is going to fight to protect MINI, I suggest the “fan” community rally around an “open-source” brand substitute like MINEE or MINNIE or MENEE.

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