Voice: I’m too slammed this morning to catch folks up on the importance of having a company’s customer communications speak with a human voice. That said, one can go overboard when one uses such a voice without the additional use of common sense: for example, like the president of this community bank in his newsletter column. (Thanks to Bill for the link.)

Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.