Budget words of advice

Budget words of advice: Media Daily New’s Larry Dobrow highlights the success of Budget Living in drawing advertisers. The magazine, he says, “clearly tapped into the zeitgeist.” A word of warning to would-be magazine launchers: Never use the word zeitgeist in a business plan and don’t for a moment believe that Budget Living’s success has anything to do with it. (Its success, rather, is due to its brilliant concept and execution and the successful track-record and clout (resources, connections, proven experience) of the team behind it.