Vaporzine glossary: The long-anticipated MTV Magazine is now officially official. However, it is being “launched” as a “two-issue trial run.” In other words, it’s still a vaporzine. For you see, in vaporzine parlance, when a giant media company magazine launches a “two-issue-trial-run,” it means a powerful person at the top is really in love with the idea, but his or her boss isn’t.
Published by Rex Hammock
Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com. View more posts