Not a good circ idea

Not a good circ idea: I’ve heard of some pretty creative subscription offers, but the one Sam Goody’s and Entertainment Weekly had going is definitely thinking outside the box. By the way, this article also displays how expensive it is to acquire a new subscription by revealing that, in effect, the retailer was given $7 each in addition, one assumes perhaps wrongly, all or most of the sub price.

Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.