The skinny on diet blogs: I try not to blog about blogging, but a certain friend of mine seemed very smug when she discovered I knew nothing about one of the fastest-growing genres of weblogs, diet diaries. I think I’ll start one: Diet Dairy, Aug. 31: I drove all the way to Bellevue so I […]
Take this magazine, please: After getting 35,000 submissions a month of really bad jokes, the editors of Readers Digest decided it was time to put out an issue on how to be funny. Which reminds me, I once sent in what I thought was a funny story to Readers Digest. Unfortunately it did not make […]
Deer me: A Guttenberg, Iowa, entrepreneur saw a niche opportunity in the deer hunting magazine marketplace: he discovered there was not a single one with very little advertising, a circulation of only 15,000 (in a category boasting 18 million participants) and articles not written by professional writers. So (as you would expect from a Guttenberger) […]
Fargone in North Dakota: The launch of “The Plains Woman,” a magazine for women who live in North Dakota (talk about your microniches) failed because, according to the mostly female staff, the employees were mistreated by management.