Deer me

Deer me: A Guttenberg, Iowa, entrepreneur saw a niche opportunity in the deer hunting magazine marketplace: he discovered there was not a single one with very little advertising, a circulation of only 15,000 (in a category boasting 18 million participants) and articles not written by professional writers. So (as you would expect from a Guttenberger) he decided to publish one himself and has succeeded in filling that niche.