So obvious

So obvious: I just noticed something new on Fox Sports that I haven’t seen before but can’t think why I haven’t: it seems so natural. On every article, they have added an “IM this” tool right next to the “e-mail this” tool. It launches an IM (aol only) chat session so the user can invite multiple “buddies” to discuss the article. If you think about it (and unfortunately, I am wired to I over-think such things), this is profound in its simplicity. It is a recognition that conversations ABOUT articles are often more enlightening that the articles themselves: very cluetrained.