Can you hear me now?

Can you hear me now? AP updates the response by Arab youths to the U.S. State Department’s custom-published magazine, Hi. A measure of newsstand sales at one place checked indicated to the reporter that things may not be going all that well. Another measure, the millions-of-dollars-equivalency of international media coverage the Hi launch has generated, indicates to me that this has to be one of the most significant returns-on-investment of any custom-published magazine in history. As long as reporters keep churning out these stories and spell its name correctly, “Hi” is a success in my book.