Lucky us, a shopping vaporzine

Lucky us, a shopping vaporzine: Keith Kelly is reporting (look quickly, these links only last a day) that Hearst is knocking off Lucky.


Spurred on by the success of Lucky at Conde Nast, sources told Media Ink that Hearst has completed work on its own prototype for a shopping magazine, being put together by former Mademoiselle Editor Mandi Norwood. Hearst President Cathleen Black would not confirm the completion of the prototype, but did tell Media Ink, “We think it is original, we think it is fresh, we think it is exciting and we hope to bring it to market.” As to when, she said, “We’re not there yet.”

The rexblog prediction for the title: O at the Mall