Custom publishing update – Relax, the McMagazine: According to a press release the company issued this morning, McDonald’s is launching its new customer magazine in November. (rexblog flashback: July 30, 2003)
Here is the release:
Great Added Value for Moms On-The-Go
For the first time ever, McDonald’s will offer a mini magazine titled Relax with excerpts of fashion, parenting and other relevant articles. Offering an unexpected treat for parents, Relax is free with purchase of a McDonald’s Happy Meal during the month of November 2003 while supplies last and will be tipped onto the Brother Bear Happy Meal bag. The 40-page digest- sized publication provides helpful tips, quick solutions and advice busy moms will appreciate. Created in cooperation with Time Inc. Custom Publishing, Relax features abridged articles from such respected publications as Parenting, InStyle and People magazines. Relax will give stressed out, time starved parents entertaining, informative and engaging articles for all areas of their lives — from parenting to health to beauty.
I don’t know about you, but “great added value” is what I always look for in a magazine. Also, I’m curious to see how short an article is after it is abridged from People.
Let me add that I think this is a tremendous idea and that I strongly believe all fast service restaurants in America (indeed, all restaurant chains of any speed service) should publish a custom magazine.