Custom publishing update – Hallmark Magazine

HallmarkCustom publishing update – Hallmark Magazine: The Kansas City Business Journal is reporting that Hallmark Cards Inc. and Time Inc. have collaborated to publish the holiday 2003 issue of Hallmark magazine. According to the paper, the Kansas City-based Hallmark started distributing 380,000 copies of the magazine’s holiday issue on Monday to newsstands in retail outlets throughout the country and in almost 400 Hallmark Gold Crown stores, the company said in a written statement. According to Hallmark, “the company first introduced the magazine concept with a May/June 2003 preview issue of 100,000 copies. Plans are to launch in 2004 after additional test issues.” (rexblog flashback: May 5, 2003. I’m on record already: this will be a successful venture.)