Advertorials 101

Advertorials 101: You can read this great primer on advertorials in the current issue of Folio:, but ignore the headline, “The Downside of the Advertorial Boom.” It must have something to do with the photograph in the print edition of the magazine (I haven’t seen mine yet) because the article focuses more on the “upside” than the down. (rexblog contextual promotion: A publisher can outsource production of an advertorial and minimize the “downsides.” )