Why you’ve never read Business 2.0: CBS.MarketWatch.com’s Jon Friedman describes Business 2.0 as “the best magazine you’ve never read” and says that it, “personifies what Silicon Valley is all about: innovation.”
That may be true, but one area in which they seem to be less than innovative is their misunderstanding of the whole search-engine indexing thing. I suggest to Friedman (and to the magazine) that one reason no one reads it is this: A magazine that covers the emerging economy and puts their content behind a “cost-wall” displays a complete lack of understanding of what that new economy’s rules are.
I won’t waste your time with my opinions on this. Why should I when the master of this whole topic, Doc Searls, has already so eloquently described how Business 2.0 could continue to be the best magazine you’ve never read until they get a clue.