Puddle jumping

Puddle jumping: Over the past two years, I’ve made this discovery: when you say you don’t blog about a topic in one post, you run across something on that topic immediately that you must link to. That is happening now, as the previous post mentions my reluctance to post news about non-U.S. magazines.

So, here’s a link to a story announcing the UK’s consumer magazine association, the Periodical Publishers Association (PPA) is about to launch a major marketing drive to “hammer home the effectiveness of consumer magazine advertising.”

According to this article on the UK website, Mediaweek Online, “Instead of forming a dedicated agency to market magazines, however, PPA Marketing, as the initiative will be known, will focus on training magazine sales forces and striving for closer links with agencies and clients.”