Think nationally, act regionally: MediaPost’s Larry Dobrow profiles the magazine SchoolSports. Sounds to me like a great idea that, more importantly, is being executed with success. The six-year-old title covers high school sports with regionalized editions and national advertising, a winning combination.
(Note to would-be magazine entrepreneurs: Like the jock-jams standard goes, “This is how you do it.” The key: national advertisers, unique distribution and six years of proving a concept works. Note to someone I blogged about Sunday (2nd item): Sell out to these guys.)