Do magazine brands last forever?

Do magazine brands last forever? I rarely blog the shuttering of a magazine (it’s the circle of life, you know, magazines start and close everyday), however, it is noteworthy that CMP is closing the first magazine it ever published, EBM, which focuses on purchasing electronics components. The link also is a good followup to our recent discussion on the whole magazine brand life-span topic.

They company will launch a new magazine to replace it, but, according to this article in Newsday, the core focus of the magazine is on a purchasing function now done abroad.

In what has got to be one of the most significant magazine publishing entrepreneural success stories ever, EBM – and, thus, CMP was started in 1971 on a dining room table near Boston.