You heard it here first

You heard it here first: I’m not one to say, “I told you so,” okay, I am. Last Tuesday evening when I ran across the Abercrombie Fitch press release announcing that the company was halting the controversial A-F Quarterly and replacing it with an expanded catalog, I titled the post, “Don’t believe them.” And then, on Wednesday, in a post titled, “Faux Finale,” I predicted the company would announce in January the publication’s re-launch. I was wrong. They didn’t wait until January.

The AF Quarterly name may be gone, but some things won’t change: Like the creative team who produced it. According to the NY Times, Abercrombie-Fitch has “revealed plans to shoot the newest edition of the catalog next month using, surprise, the same art director, Sam Shahid; photographer, Bruce Weber; stylists and crew who made the quarterly risqué in the first place.” (Here’s a college newspaper feature story on a photo shoot by Bruce, Sam & the gang last spring.)

So, there you have it. AF Quarterly will no longer be a “racy” customer magalog. It will be a “racy” customer catalog. I’m glad we’ve gotten that cleared up. (via Gawker)

Marketing genius

Marketing genius: Advertising Age has named Apple its Marketer of the Year. I’ve dropped a view coins in the Apple coffers this year, I’ll admit. Those who have not drunk the Apple Kool-Aid may think Apple’s success is about advertising and image. In reality, it’s about stunningly engineered and designed, innovative products that continually provide unsurpassed, thrilling user experiences. I’ll admit, I drank the Kool-Aid 20 years ago and have been addicted ever sense.

So do I

So do I: The WP’s Peter Carlson loves those small-space ads in the New Yorker. I was thinking the same thing as I flipped through the current issue. I also marveled once more at how the Mini Cooper’s advertising team has the most keen understanding of magazine advertising I have ever witnessed. Not only do they know how to do the big things with impact (like create a brand using magazines and outdoor, sans TV), they execute the little things that create cult-like followings. Their “magazine geekness” is displayed in how they use the small-space advertising in the New Yorker, gleefully interacting with the ads around them. (via romenesko)