Marketing genius: Advertising Age has named Apple its Marketer of the Year. I’ve dropped a view coins in the Apple coffers this year, I’ll admit. Those who have not drunk the Apple Kool-Aid may think Apple’s success is about advertising and image. In reality, it’s about stunningly engineered and designed, innovative products that continually provide unsurpassed, thrilling user experiences. I’ll admit, I drank the Kool-Aid 20 years ago and have been addicted ever sense.