Dumb and dumberer ideas: Last October 8, I suggested that using a camera phone to take pictures of UPC bar codes in order to download them to a price-comparison service was an idea whose time will never come. That was before I owned a phone with a camera that I use almost daily. Now, even […]
The stamp act: B2B Magazine is reporting that postal reform is likely this year.
The Rx print: Adage.com is reporting that the FDA is expected to issue “draft guidelines” this week that will change the requirements made on drug marketers. In magazines, drug advertising will likely not have to be accompanied by as much “brief summary” fine print that lists all the risks and benefits of taking the drug. […]
Counting Eating Crows: Had to have my memory jogged by a letter to Romenesko about the now-ironic suggestion in June, 2002, on Salon.com that Jann Wenner shut down Rolling Stone. I predicted then (and later) that Salon would cross the finish line first in a race to death. Ironic, isn’t in, that Salon is now […]
Industry experts & clueless reporters: The LA Times (subscription required) reports the supermarket workers strike is hurting magazine newsstand sales. Quote: Though most magazines are available by subscription, about half of all magazine sales in the U.S. are through supermarkets, industry experts say. Fashion magazines, gossipy tabloids and lifestyle periodicals, in particular, are prominently displayed […]