Spinning circulation news

Spinning circulation news: The next time you need to announce that your magazine is losing readers, remember this item from today’s MediaDaily News:

Kiplinger’s Personal Finance announced plans to gradually reduce its circulation over the next year, from one million to 800,000 by April 2005. In doing so, the mag believes it will be able to better target the affluent, active investors and consumers who comprise much of its reader base.